Eastman Kodak is a picture-perfect example. It built one of the first digital cameras in 1975. That technology, followed by the development of smartphones that double as cameras, has battered Kodak's old film- and camera-making business almost to death.
In addition there are a total of ten sponsor gifts, which will be sent randomly to participants lucky enough to match with Eastman Kodak, Expired Film Day, ILFORD, Kodak Alaris and Lomography NYC:
|News by brand:Kodak|
|News by category:New digital cameras|
|News by brand and category:Kodak New digital cameras|
Strange to recall, Kodak was the Google of its day. Founded in 1880, it was known for its pioneering technology and innovative marketing. “You press the button, we do the rest,” was its slogan in 1888.
Having both Eastman Kodak and Kodak Alaris on board doesn’t necessarily mean that there will be double the film on offer, though…well kind of. I’m going to remain tight-lipped about the goody bags Kodak are putting together but let me say this: the contents will be helpful for the cold weather and possibly allow you to make sure you carry more film with you when you’re out and about…possibly. Either way, three lucky recipients will be in store for a real treat!